TikTok House
During the pandemic, shops were closing all over Westfield, leaving empty spaces. As our consumer was beginning to engage with IRL events again, we merged the TikTik For You page into a real space where fans could engage with their TikTok faves in a series of lessons, all hosted by Westfield.
We partnered with Poppy O’Toole, Kyle Thomas, Ehiz Ufuah, Jeremy Lynch, and Ben Black to launch TikTok For You House. Guests could book workshops with our creators and learn from these viral stars on how they can create their own TikTok moment.
To launch the event, we created a Cribs style montage of the space, allowing people to get a sneak peak inside and create excitement.
This project was created at We Are Social. My role was design & video directon. Team: Joshua Crossley, Wil Barker