ELEMIS
Tasked with the launch of Elemis CryoBody, we looked deep into how this new innovative treatment made our user feel rather than being results driven or body shaming like many other Cryo-treatments do.
Celebrating the body and how this treatment made us feel, we played on the hot to cold elements to the treatment to form the art direction and sensual shots of the body.
Moving away from stereotypical cryo treatments advertisements, there is minimal retouch, leaving our beautiful models skin to shine and give that inner glow.
The visuals were used for all POS, Video marketing and Social Assets. The treatment can be found in Harrods and `cruise ships.
I worked with the team at CULT LDN as Creative Director on this project, with the wonderful, magnificent Tiff Baron (Creative Director), Katie Edmunds (Design) with the amazing production & editing team.
Photography: Katherine Boyle & Motion: Harry Reavley
