Westfield was the first shopping mall in Europe to allow their audience to live shop on TikTok.
We created the Summer Styled by Westfield campaign to drive viewers and engagement within their live channel, featuring Amber Gill as our host, joined by Saskia Marriot on the day of live shopping.
This project was a huge production with We Are Social studios and an utter joy to inject my love of colour into this campaign to bring the Summer vibes to Westfield and tiktok.
My role was Art & Design Director across the project, from concept to completion, including promotional videos, ident, set design and directing talent. Design by Lucy Fuller and the We Are Social team.
