Netflix UK
As lead designer across the Netflix UK account over at Social Life, I worked across a huge number of shows for their social media accounts.
With a very small team of producers and designers, in a fast paced newsroom environment, we focused on creating content that truly spoke to the fandom. Raising engagement and increasing followers from 350k to 1.2million in under a year.
This is a very small selection of the content I’ve worked on.
A selection of collectable wallpapers for The Politician. A big hit with our audience, who would often request their favourite characters. Never shying away from the themes of the show, we embraced the moments that sparked controversy and conversation.
For the launch of Stranger Things S3, we leaned into in-jokes, fan favourite costumes and how-to guides. With our daily newsroom, we would brainstorm based off community comments and reactions to the show, speedily creating content that matched the pace of the viewers.
Netflix UK became the account to follow, taking the shows further with in-depth looks behind the scenes, and engaging posts that drove fan theories.