Each area of the virtual world focuses on the innovation of Double Serum 9 encouraging the consumer to experience the product through play.
The Mirror Maze allows the player to discover the exclusive Clarins Epigenetic study, where 32 twins were studied to identify the secret to youthful skin. Each area of the maze allows the player to explore the 5 different discoveries and uncover the hidden secrets.
Within the Time Capsule, the player confronts their lifestyle choices and sets an intention for their future self, where they receive an Ai-Generated Postcard encapsulating their potential future youthful glow and a record of their intentions.
In the Double Serum Falls, players can experience the duality of the product, diving into the product design through the dual rivers to discover the ingredients behind Double Serum 9. Taking part within the mini-game game, the player can unlock exclusive rewards by collecting the molecule tokens.
Each of the products allow the player to explore the ingredients and benefits of the product as well as allowing them to directly purchase the product.